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Protocol / AIVS

The visibility layer for agent-native commerce.

AIVS is a small, signed, machine-readable record that tells an AI agent what a product is and how to use it — before any negotiation, escrow, or settlement happens.

Discovery, identity, and capability collapse into a single structured entry instead of a human-only landing page.

Definition block

AI Visibility Standard (AIVS)

AIVS is an open, versioned metadata specification that describes a product in a form an autonomous agent can actually consume — identity, category, capabilities, agent endpoints, pricing intent, and signed provenance.

It sits at the top of the trust stack: nothing else in the protocol has to guess what a product is, because AIVS has already said so.

01

Visibility

One machine-readable entry point

A site publishes a single AIVS manifest at a known path. Agents stop crawling blog posts and hero copy to guess what a product actually is.

02

Visibility

Intent and capability, not marketing

The manifest declares what the product does, who it is for, which actions it supports, and how to reach the agent surface — in fields, not paragraphs.

03

Visibility

Stable identifiers across the web

AIVS uses durable IDs so the same product reads consistently across directories, marketplaces, and downstream agent indexes.

04

Visibility

Signed so it can be trusted

Entries can be signed, letting consumers verify that the visibility record came from the party that actually owns the product.

Protocol outcome

AIVS makes products legible to agents before the first handshake.